I know how frustrating it can be to wake up in the morning and think, "Oh, I need to be making content. I need to make something." It's pressure, right? How do you suddenly get something on the fly? How do you just make magic happen?
My name is Burhaan Patel, and I help course creators and influencers make more impact, more money, and convert more online. That's been my mission for the last 10 years. I'm making these videos because I want to help you do that more often.
Waking up in the morning and trying to decide what you're going to create is a really stressful situation. It's tricky to navigate and understand. The only way to figure it out, unless you're super talented or have a background in writing and content creation, is to have a plan.
For years, I've just turned on the camera and tried to figure out what's going on as I go. I'd say whatever popped into my mind. After making two or three hundred videos, what I realized—though it should have been quicker for me to learn this—is that you need to plan at least a little bit.
It's essential to plan from a title point of view, thumbnail point of view, and structure point of view. Without a structure, an interesting angle, or key moments planned, your content is likely to fall flat. In the past, I did very little planning. I've taken various courses, attended live workshops, and yet struggled to implement what I learned because I didn't put in the necessary time and effort.
Why am I sharing all of this right now? I don't want you to have the same problem. Having a plan or at least an idea of what you're going to do and how you're going to do it is crucial. Why put yourself in a stressful situation every day, trying to come up with something valuable on the fly? It's extremely challenging.
So, how can I make my life easier? How can you make things in your life easier? If I can make my life easy, then things will work better. If I'm getting the views, engagement, and building my audience intentionally, then I'm making better videos.
Alex Hormozi, a well-known entrepreneur, published a video saying he's done tests where he spent either four hours improvising and trying to fix a video post-production or spent time upfront planning the video. The data showed that planned videos perform better. He spent $4 million assembling a team and has 7.8 to 8 million followers. If he suggests planning based on his data and insights, why wouldn't we listen?
The takeaway from this is simple: you need to plan more. I know planning isn't everyone's strong suit, but at the very least, plan your videos. Build up a bank of ideas, stories, anecdotes, call to actions, and structure. Include personal stories, relatability, and engagement elements to structure your content coherently.
By doing this, when you sit or stand in front of the camera, you'll have an outline or baseline to work from. It's okay to pivot or say things differently than you planned. We want to be human, organic, and conversational.
I'm publicly committing to putting more effort into my videos in the future, and I hope you do the same. If you liked this blog post, hit the like button. Subscribe if you want to follow along my journey and see what else I'm up to. If you're curious about how to actually convert and build a business online, click this video where I show you how to do that.
Thank you for reading, and let's make content creation less stressful and more impactful together.
