Email Outreach

What is email outreach? The goal of an email outreach campaign is to reach out to people to form a relationship for a specific goal or outcome. Email is still one of the best ways to connect with other people online. While your business relationships may form on social media channels like Facebook or Twitter, email is still used extensively. Email outreach campaigns are usually used to:

• build backlinks for SEO purposes,
• pitch a product or service,
• invite people on podcasts or offer to be a guest on one, or
• collaborate on a shared creative or project.

There are numerous tools and businesses who offer efficient ways to develop an email outreach campaign.